We provide an effective, efficient and focused solution to developing into new or adjacent markets.
We help business leaders assess the potential opportunities and risks of strategic initiatives while aligning the requirements and dynamics of the external market with internal goals and business imperatives.
At Invigors, we use proven market development processes that are repeatable, reliable and based on real-life experience. These have been applied to the assessment and formulation of new country entry strategies, and the evaluation of new product opportunities (ranging from insurance to invoice finance and implementation of new online channels for SME equipment leasing markets).
The basis of our approach is to align the process to key customer business strategies, objectives and metrics. This ensures that the proposed solutions are not only right for the market, but right for the business itself.
The key foundation of our process is research in order that proposed solutions are strongly evidence based. Significant focus is placed on ensuring that we understand the market drivers, customer behaviour drivers and the competitive dynamics, all of which have a fundamental impact on the future success of a new proposition and its go-to-market strategy.
As a “hands-on” organisation we do not confine ourselves to strategic planning and advice but can also fully support the implementation and development of the solution including in-country rollout support.
Revenue / Margin Growth
New market entry
Country Go-to-market review
New asset classes
Value proposition development and market testing
Market review and analysis
New products (e.g. Pay Per Use, As a Service, Subscription)
Asset management and remarketing
Efficiency and Scaling Challenges
Systems evaluation and selection
Human Resource development
Interim management support
Financing Programme Needs
Specific problem to fix